When it comes to promoting events, mobile and social media go hand-in-hand. Millions of people are engaging with social channels such as Facebook every day, and they’re likely accessing them through their mobile devices. As a result, event owners have boundless opportunities to maximize their event marketing strategies. But simply promoting event details and photos aren’t enough to get fans in the door. Teams and venues need to ask themselves: How can we turn our ‘likes,’ followers and connections into actual revenue?
Fortunately, there’s a solution to help. We’re excited to announce our partnership with Evento, the platform that helps monetize fan engagement across mobile and social media assets.
So how does Evento work? Evento’s mobile ticketing platform integrates with team or venue’s ticketing system to create a seamless and interactive purchasing experience for fans. With its easy-to-navigate landing page, visual seating maps, one-tap seat selection tool and three-step checkout process, Evento is a user-friendly, cost-effective approach for selling tickets on mobile devices.
Additionally, Evento’s SitNearMe™ application provides teams and venues the opportunity to sell tickets directly on their Facebook pages. Fans accessing SitNearMe™ can see which of their friends are attending an event and where they are sitting, giving them the ability to find tickets that are located near their friends’ seats. They can also send event invitations to their Facebook friends, encouraging them to join in on the fun. Best of all, users can purchase tickets via the app without ever having to leave the team or venue’s Facebook page.
“According to our research, about 40 percent of Facebook users abandon their purchase if redirected to another page or site,” said Michael Proman, managing director at Evento. “Our primary goal is to enhance users’ buying experience by enabling them to purchase and promote their tickets directly through the devices and pages they use every single day.”
Through Evento’s API integration, AXS teams and venues can maximize their events’ exposure and access analytical tools that help them turn customers into brand ambassadors. Teams, including the Denver Nuggets and Colorado Avalanche, are already generating fan buzz for their tickets with the tool.
“We’re not reinventing how event owners sell tickets,” said Proman. “Rather, we’re empowering their fans with the tools that are most meaningful in today’s mobile and social-centric world.”
Is your team or venue next? Learn more about Evento at www.evento.com.