What Do College Athletics Leaders Want to Achieve This Year?

By August 13, 2015Colleges

With the 2015-16 athletic season approaching, there’s no better time than the summer to think about goals for the upcoming year. And college athletics leaders from across the country did just that for the Veritix “Make It Possible” Sweepstakes, which asked them to share their aspirations – or what they want to make possible – for a chance to win a $10,000 contribution for their school. 

Last week, Alyssa Reilly, director of ticketing operations at the University of San Francisco, was announced as the winner of the sweepstakes. Her entry highlighted both an opportunity and a challenge of working in college athletics. She said, “We have a large student population and this year, we want more involvement not only in athletic events, but also across campus events.  We want more excitement and a sense of community when it comes to anything going on around USF’s campus.”

Student engagement has been a hot-button issue for many college athletics programs, regardless of size. It was, by far, one of the most common goals among colleges and university athletics leaders, but a few other themes rose to the top. Here’s a list of some of the big highlights. 

1.  Student engagement

“Incentivize and engage students to stay longer at athletic events” – Dan Glowinski, Athletic Tickets and Retail Services Director, Grand Valley State University

“Create a better student atmosphere to perpetuate a ‘never miss a game’ mentality”– Tom Florian, Assistant Director of Ticket Sales, Drake University

“Increase the amount of students that attend games and make the ticket purchase process easier for them”– Katie Solie Brunetti, Assistant Director of Ticketing & Sports Camps, University of San Diego

2. Improve efficiency

“Create a centralized location for purchasing tickets to improve efficiency” – Christina Rondeau, Director of Ticket Operations, Stony Brook University

3. Flexibility

“A branded ticketing solution that has the ability to create multiple ticket packages and work cross-functionally.”  – Zachary Dayton, Associate Athletic Director of Marketing & Communications, Fairfield University

4. Increase funding

“Double the amount given to our athletic fund” – Kris Wood, Development Coordinator, University of Texas Arlington

“Increase our donor base and improve the student-athlete experience” – Derek Morel, Director of Athletics, University of New Orleans

5. Data capture

“Implement student ID scanning to track student attendance”– Jonathon Brooks, Manager of Athletics Marketing & Promotions, University of Portland

“Implement an easy-to-use CRM system that captures prospect info and helps us sell tickets more quickly”  – Paul Adelman, Director of Ticket Sales, University of North Dakota

6. Sell tickets digitally

“Implement a digital ticketing system to verify enrollment starting with events in our arena and expanding to all venues by next year”– Justin Burdette, Director of Ticketing, University of North Florida

What do you want to achieve this year? [hs_action]