Partnership Delivers Fans a Single Source for All Standard and Resale Tickets for 30 AEG Owned or Operated Venues and Sports Franchises Across the U.S.
To give fans the safest, most secure and easiest way to buy and sell tickets, AEG, the world’s leading sports and live entertainment company, has announced that AXS, a leading ticketing company, has become the official North American resale ticketing partner for sports franchises and select venues owned or operated by the organization. Powered by AXS’ Mobile ID, a digital ticket technology, and FanSight, a purchase experience that includes both standard and resale tickets on one platform, AEG can now provide fans a single source for guaranteed authentic tickets for 30 of its U.S. venues.
“AEG is always looking to deliver the best experience for fans and we needed a partner that both understands the complexities of the ticketing marketplace and has the technology to remove friction from the ticketing process,” said Dan Beckerman, CEO of AEG. “AXS’ patented Mobile ID technology and the FanSight unified marketplace was the obvious solution to streamline the entire experience of buying, selling and managing tickets for fans and our venues.”
Through the partnership, AXS becomes the official resale ticketing provider for multiple AEG facilities enabling consumers to buy tickets with confidence for venues such as STAPLES Center (Los Angeles), PlayStation Theater (New York), Target Center (Minneapolis), and Sprint Center (Kansas City), Fiddler’s Green Amphitheatre (Denver), The Showbox (Seattle) as well as for the Los Angeles Kings and the LA Galaxy sports franchises, and dozens of other venues around the country. Last month, the LA Kings became the first AEG Sports property to utilize this platform.
“For the better part of a decade we have been a partner to some of the top venues, artists and teams around the world, helping connect fans with live experiences,” said Bryan Perez, CEO of AXS. “Now we further improve the process by making it easier for fans to buy, sell and transfer tickets for thousands of events at AEG operated venues. Our continued investment in technology and a superior consumer experience has put us in a position to expand our partnership with AEG.”
To fortify AEG’s secure sales environment, AXS’ Mobile ID technology will be rolled out to affiliated AEG venues. This will ensure fans can securely and safely buy, sell and transfer tickets without worrying about paper or PDF tickets that can be easily counterfeited. AXS’ Mobile ID also helps AEG better understand who is attending events, and start to create more personalized experiences for fans.
ABOUT AEG Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which is affiliated with or owns, manages or consults with more than 120 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas; AEG Live, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the world’s largest operator of sports franchises and high-profile sporting events; and AEG Global
Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands, AXS.com ticketing platform, AXS cable television channel and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com.
About AXS (pronounced “Access”) AXS is a leading ticketing, data, and marketing solutions provider in the US, UK and Europe. The company and its solutions empower more than 200 clients — teams, arenas, theaters, clubs and colleges– to turn data into action, maximize the value of all their events and create joy for fans. It is an enterprise event technology platform that services venues, promoters and sports teams; providing fans the opportunity to purchase tickets directly from their favorite venues via a user-friendly ticketing interface. AXS serves all phases of the event life-cycle beyond just ticketing, through its consumer facing website, AXS.com and the AXS App. Headquartered in Los Angeles, California, AXS employs more than 500 professionals in multiple locations worldwide, including Cleveland, Charlotte, Dallas, Denver, London and Stockholm. AXS Group, LLC, is owned by AEG, Dan Gilbert and TPG Capital, owner of Cirque du Soleil.