Industry leader tapped to oversee global event ticketing company’s entry to Australia and New Zealand
As a bumper summer of live events unfolds across Australia, AXS is pleased to announce the appointment of Andrew Travis as Chief Executive Officer of AXS Australia and New Zealand, with the global giant set to shake up the ticketing market as it expands down under.
An experienced sports, events and venue management professional, the former Gold Coast Suns (AFL) chief executive joins AXS from his previous role, COO of Melbourne & Olympic Parks (M&OP) precinct. At M&OP, Travis was responsible for the development and operation of the world-renowned live sport and entertainment precinct, home to Grand Slam major event the Australian Open plus venues including Rod Laver Arena, AAMI Park (which saw Travis lead the client team overseeing its $268m construction), John Cain Arena, Margaret Court Arena, and more.
Tasked with introducing AXS (pronounced “access”) and its industry-leading technology to local venues, promoters, artists, and fans, it’s an exciting new step for the experienced executive, who will be based out of AXS’ Melbourne office. Says Travis:
“I am delighted to be joining the team at AXS and to have been given the opportunity to lead this exciting expansion into the Australia and NZ market. I look forward to super serving venues to optimise their ticketing operations and drive improved customer outcomes and satisfaction.”
AXS – part of the Anschutz Entertainment Group (AEG) – is a global leader in ticketing, processing over US$3.5B in transactions annually throughout the US, Europe and Asia and powering the ticketing experience for some of the most iconic venues in the world, including the O2 Arena in London, Crypto.com Arena in Los Angeles and Red Rocks Amphitheatre in Colorado. AXS announced its entry into the Australian market in December. The AXS platform serves clients of all sizes and is comprised of a set of robust and flexible tools empowering venues, teams, promoters and producers to customise their ticketing operations to their unique needs and business objectives, simplify the customer journey and maximise the value of their events. Its signature technology, AXS Mobile ID is a patented identity-based ticket that provides a more seamless experience for fans and gives venues the opportunity to better understand their patrons and provide personalised offers and experiences.
Los Angeles-based AXS chief executive Bryan Perez said:
“We are thrilled to have Andrew lead AXS’ entry into the vibrant Australian and New Zealand live event market. His extensive experience as an industry leader in sports and entertainment venues gives him a keen insight into their goals and ambitions and the challenges they’ve had realising them. He is the right person to help AXS address those challenges in a new and innovative way to the benefit of fans, artists and team throughout the region.”