Deal introduces AXS’s innovative ticketing technology to Japan through partnerships with Yahoo Japan Ticketing
AXS, a leading ticketing, data and marketing solutions company, is delivering innovative, mobile-first, identity-based ticketing to Japan through a partnership with Passrevo. Passrevo is a joint venture ticketing company established by Yahoo Japan Corporation and Avex Entertainment Inc., and operates a ticket sales site, “Yahoo! Tickets”. Avex Entertainment Inc. is a major entertainment company in Japan and Yahoo Japan is one of the largest internet companies in the country.
“We are excited to bring our cutting-edge ticketing technology and enter a new market in Japan” said Bryan Perez, CEO of AXS. “Our technology, combined with the power of our partners, Avex Entertainment and Yahoo Japan, will revolutionize the ticket purchasing experience in Japan”
AXS will provide its state-of-the-art ticketing technology to Passrevo to power “Yahoo! Tickets” for the Fukuoka SoftBank Hawks of the Nippon Professional Baseball (NPB) league beginning in October with the sale of playoff tickets.
AXS introduced itself to Japanese consumers by providing the first-ever use in Japan of RFID access control technology at ULTRA Japan, one of Japan’s largest music festivals that was held September 15-17. All patrons were given ID-based RFID wristbands that facilitated their entry into the venue during the three-day festival and provided great customer data to the event promoters.
“We want to revitalize the ticketing market here. By introducing advanced technology based on US ticketing technology with AXS, we will make it easier for Japanese music and sports fans to attend live events,” said Yuki Tateyama, Executive Vice President of Passrevo.
About AXS (pronounced “Access”) AXS is a leading ticketing, data, and marketing solutions provider in the US, UK and Europe. The company and its solutions empower more than 200 clients — teams, arenas, theaters, clubs and colleges– to turn data into action, maximize the value of all their events and create joy for fans. It is an enterprise event technology platform that services venues, promoters and sports teams; providing fans the opportunity to purchase tickets directly from their favorite venues via a user-friendly ticketing interface. AXS serves all phases of the event life-cycle beyond just ticketing, through its consumer facing website, AXS.com and the AXS App. Headquartered in Los Angeles, California, AXS employs more than 500 professionals in multiple locations worldwide, including Cleveland, Charlotte, Dallas, Denver, London and Stockholm.
Passrevo is a joint venture company established through a joint investment between Avex Entertainment Inc. and Yahoo Japan Corporation, and operates a ticket sales site “Yahoo! Tickets”.
About Avex Entertainment Inc.
Avex Entertainment Inc. is a group company of the prominent integrated entertainment corporation Avex Inc., and is responsible for their music business. After establishing their own in-house label, “avex trax,” in 1990, they went on to create numerous hit songs and star artists within Japan. Avex Entertainment Inc. not only runs one of the largest music labels in Japan, they also own a platform that enables a 360 music business model, including live show production that are responsible for over 900 shows annually, sponsorship and ticket business associated with these shows and merchandising and fan clubs dedicated to enhancing fan loyalty to the artist.
About Yahoo Japan
Yahoo Japan Corporation was founded in 1996 and operates Yahoo Japan, one of the largest portal sites in Japan offering more than 100 services including search, news and e-commerce via PC and smart devices.