By Christopher Barrett

The UK arm of the global ticketing technology company AXS has expanded its venue roster to include the iconic promoter’s London bases.

Vince Power Music Group have announced AXS as its official ticketing partner for all their London venues, with the group moving all future on sales to the AXS ticketing system in a 5 year deal.

Vince Power Music Group’s venues include: PowerHaus (formally Dingwalls – Cap 600), The Fiddler (Cap 140), Nells (Cap 400) and Subterania (Cap 600).

“I am pleased to say we have agreed a partnership with ticketing agent ‘AXS’ for the next 5 years. This comes at the right time for our planned expansion, with festivals in 2023 and the other new venues around the UK on the horizon”. Said owner, Vince Power. We look forward to working closely together over the coming years.”

AXS are known as the official ticketing partner for several UK venues including The O2, The SSE Arena, Wembley, Dreamland Margate, British Summertime Hyde Park, All Points East and AEG Presents touring business.

John Talbot, Business Development Director at AXS said, “We are delighted to be partnering with Vince and his team. His long running and successful career in live music made the opportunity to work with his latest live venue ventures a very natural step for AXS.

“We share the same ambition to give world-class ticketing experience for those music fans visiting what are some of the capital’s most exciting gig spaces, whilst furnishing his team with market-leading ticketing tools such as a secure scanning, 100% mobile tickets, reporting and real-time data & insight.”

Customers will be able to utilise AXS Mobile ID technology through the AXS App which provides contactless, secure, and personalised fan experiences to elevate the event discovery, buying and entry process. AXS’ patented identity-based solutions will power the venues with real-time data feeds to make revenue impacting decisions across all facets of their business operations.


Originally published by Access All Areas, December 2021