AXS Adds Facebook to AXS Anywhere Ticket Distribution Program
Fans of live entertainment can now purchase tickets to AXS clients’ events directly on Facebook, adding to the partner distribution network of AXS Anywhere. The partnership will not only streamline the discovery process for fans, but further expand the targeting capabilities to serve relevant events directly within the Facebook ecosystem. AXS Anywhere currently includes music streaming giant, Spotify, and other leading retailers and local partners. With the addition of the world’s largest social network, AXS Anywhere expands to be one of the broadest distribution and event discovery platforms in the industry.
By leveraging the followers and user behavior on a participating artist’s page, the relationship adds significant data collection opportunities as part of AXS’ expansive intelligence platform.
“This is more than just distribution, it’s about furthering our mission to personalize every aspect of the event going experience and allow fans to get tickets wherever they are,” said Bryan Perez, CEO of AXS. “Events are social by nature, and the two billion-plus users from Facebook adds an essential element to AXS Anywhere and our partner distribution strategy. This relationship exemplifies our strategy of serving the right ticket, to the right fan in the right channel.”
With event discovery and purchase happening directly on the Facebook platform, this new integration provides a convenient and seamless experience across desktop, mobile, and native apps. After navigating through artist pages or recommended events, users will have the ability to complete ticket transactions without leaving Facebook. Tickets will then become available to purchasers through a QR code accessible through their Facebook app, which can be used to directly enter the event, or available via an AXS digital ticket or through the AXS app.
The checkout process can be completed in two clicks. Rather than a click-through to the AXS purchase page, event owners will have a “Get Tickets” button in their event which enables fans to purchase tickets on Facebook. By using their Facebook information to populate the necessary fields including name, email address and, if already added, payment information, transactions can be completed quickly and effortlessly.
The program has now launched in several markets, with plans to add more throughout Q1.