Partnership brings AXS state-of-the-art ticketing innovation to Austin venues


LOS ANGELES — Opry Entertainment Group (OEG) and AXS, a global leader in ticketing, announced the expansion of their successful relationship to include ticketing services for the OEG-owned and operated venues ACL Live and 3TEN ACL Live in Austin, TX. OEG will implement the full suite of AXS solutions at ACL Live and 3TEN, streamlining ticketing operations with a premium experience currently utilized at the Grand Ole Opry, Ryman Auditorium, as well as OEG’s multiple Ole Red properties. The 2,750-seat ACL Live is home to the longest-running music program in TV history, the PBS and KLRU-TV-produced Austin City Limits, for which AXS has provided ticketing services for the past decade. 3TEN, the smaller, 350-seat sister room, is designed for intimate shows with world-renowned artists as well as showcasing emerging artists and local talent.

ACL Live and 3TEN will adopt the latest AXS innovation:AXS Apex.  Apex is the complete modernization of ticketing technology, providing live event producers with the ability to quickly and easily manage and customize distribution and pricing. Apex boasts a sleek, simplified user interface,making the inventory management experience adaptable for operational efforts and strategic decision-making.

“We are pleased to bring our partner, AXS, to the ACL Live venues. Their top-tier technology and support will help OEG continue to deliver amazing fan experiences and streamline all of our brands on one ticketing platform,” said Pete Weien, Executive Vice President and Chief Operating Officer for Opry Entertainment Group.

Added Bryan Perez, President and CEO for AXS: “We are honored to expand our partnership with Opry Entertainment Group to bring our latest solutions to the venues and fans of Austin. ACL Live is one of the most iconic music venues in the world and perfectly positioned to harness the sophistication of our capabilities in a competitive music landscape.”

From Willie Nelson, Robert Plant and Aretha Franklin to Charley Crockett, St. Vincent and Leon Bridges , ACL Live has hosted many of the brightest and most respected stars in live entertainment. Shows currently on sale on include Bonnie Raitt, Leanne Morgan, Wheeler Walker Jr. and Nick Cave with more to be announced.