AXS Ticketing For Sport

World-class ticketing, data insights and event marketing solutions


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How can AXS help your team?

Deliver the best fan experience

Make every aspect of event discovery, purchase and day-of-event seamless for fans — and more profitable for you

Flash Seats Mobile

Truly know your fans with Flash Seats® ID-based digital tickets

Unlike emailed PDF tickets or static bar codes, Flash Seats® digital tickets help you grow your fan database with every ticket purchase, transfer, bid or resale — because every ticket is tied to an identifiable account.

The result? Truly know who is showing up for your events, who is a candidate for up-sells, and who needs proactive follow-up to ensure retention.

Integrate any solution

Our truly open APIs give you access to all your data using applications you choose.

Respond immediately to market needs

Take total control of event creation, pricing and offers for maximum flexibility to market demands–in real time, using a single tool.

“Our partnership with AXS started with the annual play-off finals at The O2. As AXS are the ticketing platform of choice for the O2, we are able to utilise the AXS database, be included in the weekly email alerts and take a prominent banner position on Our Account Manager at AXS understands the build of the floor plan and pricing details, which means we get a quick turnaround from allocation to being live and on sale.

Clare HatchEvent Manager, BBL

“Surrey County Cricket Club (CCC) and AXS started our partnership when we needed an additional outlet to help sell T20 games back in the summer of 2015. With their regionalised database and their ability to target certain demographics, AXS were able to support Surrey CCC in our efforts to fill the Kia Oval over the course of the T20 summer competition.

We have since extended the relationship to providing AXS with further T20 allocations and access to the International Test Match, ODI and T20 tickets. Our dedicated account manager gives us a quick turnaround from providing an allocation to getting the tickets to being on sale pretty much the same day. ”

Steve KitcherHead of Ticketing and Membership Surrey CCC

Clients Ticketed Include

Nitto ATP Finals
Rugby Football League

Solution Overview


Enable fans to explore, purchase, or sell any type of inventory — primary, secondary or premium — in a single cart, as part of a seamless experience. Regardless of ticket type, fans can select individual seats from a 2D or 3D seat map, each with their own individual virtual view from the seat.

Mobile Proximity Marketing

Make your team stand out by launching relevant proximity-based promotions that create a connection and build loyalty.

Flash Seats ID-Based Digital Tickets

ID-based digital tickets that help you grow revenue and per-cap spending, while making ticket purchase, transfer, sale and venue entry safe and easy for fans.

Back Office

Manage every aspect of inventory, event creation, offers and sales channels from a single, powerful administrative control center.


The AXS Ticketing API is truly open, making integrations possible with a wide range of partner systems for payments, access control and CRM. Our SDKs enable you to embed Flash Seats into your team or venue app for event entry, ticket transfer, marketplace purchases and more.

Interested in learning more?

Schedule a 30-minute demonstration with AXS

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