{"id":1818,"date":"2026-08-26T14:00:00","date_gmt":"2026-08-26T21:00:00","guid":{"rendered":"https:\/\/solutions.axs.com\/us\/?p=1818"},"modified":"2026-08-26T11:05:33","modified_gmt":"2026-08-26T18:05:33","slug":"axs-melbourne-sporting-clubs","status":"publish","type":"post","link":"https:\/\/solutions.axs.com\/us\/2026\/08\/26\/axs-melbourne-sporting-clubs\/","title":{"rendered":"AXS becomes the ticketing home for seven of Melbourne\u2019s biggest sporting clubs"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” background_position=”top_center” width=”100%” custom_padding=”50px||50px||true|false” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_row custom_padding_last_edited=”on|tablet” admin_label=”Headline Row” _builder_version=”4.19.0″ _module_preset=”default” width=”100%” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” custom_padding_tablet=”|5%||5%|false|false” custom_padding_phone=”|5%||5%|false|false” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.22.2″ _dynamic_attributes=”content” _module_preset=”default” text_font=”Euclid Circular B Semibold|||on|||||” text_font_size=”10px” text_line_height=”1.4em” header_3_font=”Euclid Circular B – Regular||||||||” header_3_text_color=”#505050″ header_3_font_size=”20px” header_3_line_height=”1.1em” max_width=”675px” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||3px||false|false” global_colors_info=”{}” theme_builder_area=”et_body_layout”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9jYXRlZ29yaWVzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJsaW5rX3RvX3Rlcm1fcGFnZSI6Im9mZiIsInNlcGFyYXRvciI6IiB8ICIsImNhdGVnb3J5X3R5cGUiOiJjYXRlZ29yeSJ9fQ==@[\/et_pb_text][et_pb_text _builder_version=”4.22.2″ _dynamic_attributes=”content” _module_preset=”default” text_font=”Euclid Circular B Semibold||||||||” text_font_size=”12px” text_line_height=”1em” header_3_font=”Euclid Circular B – Regular||||||||” header_3_text_color=”#505050″ header_3_font_size=”20px” header_3_line_height=”1.1em” max_width=”675px” module_alignment=”center” custom_margin=”0px||10px||false|false” custom_padding=”0px||10px||false|false” global_colors_info=”{}” theme_builder_area=”et_body_layout”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6ImRlZmF1bHQiLCJjdXN0b21fZGF0ZV9mb3JtYXQiOiIifX0=@[\/et_pb_text][et_pb_text admin_label=”Headline” _builder_version=”4.22.2″ _dynamic_attributes=”content” _module_preset=”default” text_font=”Euclid Circular B Semibold||||||||” text_text_color=”#505050″ text_font_size=”34px” text_line_height=”1.1em” header_font=”Euclid Circular B – Semibold||||||||” header_text_color=”#FFFFFF” header_font_size=”42px” header_line_height=”1.1em” background_enable_color=”off” width=”100%” max_width=”675px” module_alignment=”center” custom_margin=”0px||20px||false|false” custom_padding=”0px||0px||true|false” header_text_shadow_style=”preset1″ header_text_shadow_color=”rgba(0,14,46,0.29)” global_colors_info=”{}” theme_builder_area=”et_body_layout”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@[\/et_pb_text][et_pb_text module_id=”news_subhead” _builder_version=”4.27.7″ _module_preset=”default” text_font=”Euclid Circular B Regular||||||||” text_font_size=”20px” text_line_height=”26px” header_3_font=”Euclid Circular B Semibold||||||||” header_3_text_color=”#505050″ header_3_font_size=”20px” header_3_line_height=”26px” max_width=”675px” module_alignment=”center” custom_margin=”||10px||false|false” custom_padding=”||20px||false|false” hover_enabled=”0″ custom_css_main_element=”line-height: 26px !important;” global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″]

New partnerships build on AXS\u2019s appointment as Official Ticketing Partner of Melbourne Park, putting the platform at the heart of Melbourne\u2019s year-round sporting calendar across the precinct, including AAMI Park.<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/solutions.axs.com\/us\/wp-content\/uploads\/sites\/2\/2026\/08\/axs_melbournepark_club_1920x1080.webp” title_text=”axs_melbournepark_club_1920x1080″ align=”center” _builder_version=”4.27.7″ _module_preset=”default” min_height=”100%” overflow-x=”hidden” overflow-y=”hidden” custom_margin=”||50px||false|false” custom_margin_tablet=”|-5.5%|50px|-5.5%|false|true” custom_margin_phone=”|-5%|50px|-5%|false|true” custom_margin_last_edited=”on|tablet” custom_padding_tablet=”|||0%|false|false” custom_padding_last_edited=”off|tablet” hover_enabled=”0″ border_radii=”on|8px|8px|8px|8px” border_radii_tablet=”on|0px|0px|0px|0px” border_radii_phone=”on|0px|0px|0px|0px” border_radii_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”et_body_layout” alt=”Melbourne sports clubs and mascot with AXS logo” sticky_enabled=”0″][\/et_pb_image][et_pb_text admin_label=”Article Body” _builder_version=”4.27.7″ _module_preset=”default” text_font=”Euclid Circular B Regular||||||||” text_font_size=”18px” text_line_height=”1.5em” header_font=”Euclid Circular B Semibold||||||||” header_2_font=”Euclid Circular B Semibold||||||||” header_3_font=”Euclid Circular B Semibold||||||||” header_3_text_color=”#505050″ header_3_font_size=”20px” header_3_line_height=”1.2em” header_4_font=”Euclid Circular B Semibold||||||||” max_width=”675px” module_alignment=”center” custom_padding=”10px||||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″ custom_css_main_element=”ul {padding-bottom: 20px}||||ul ul li {padding-left: 0px; margin-left: 20px; list-style-type: square; margin-top: 6px}”]

MELBOURNE<\/strong> \u2014 Global ticketing platform AXS<\/a> has significantly expanded its presence in Australian sport, becoming the Official Ticketing Partner of seven of Melbourne\u2019s biggest sporting clubs across basketball, football, netball and rugby league.<\/p>\n

South East Melbourne Phoenix, Melbourne United, Melbourne Victory, Melbourne Vixens, Melbourne Mavericks, Melbourne Storm, and Melbourne City FC have all joined the AXS platform, bringing some of the city\u2019s biggest teams and most passionate sporting communities together under one ticketing home. The seven partnerships build on AXS becoming the Official Ticketing Partner of the Melbourne Park precinct.<\/p>\n

For fans, the change is simple: tickets for the seven participating clubs at Melbourne Park will be purchased and managed via AXS as their respective seasons and onsales begin. And the message is even simpler: if your team plays at Melbourne Park, AXS is where you\u2019ll find your tickets.<\/p>\n

The partnerships will see AXS integrated into each club in various ways, ranging from major rivalry and fan-precinct partnerships to playing apparel, premium seat upgrades, mascots, game-day activations and fan experiences.<\/p>\n

AXS Australia New Zealand CEO Andrew Travis said the sports club partnerships represent an important milestone in the company\u2019s Australian expansion.<\/p>\n

\u201cMelbourne sports fans set a high bar. They know what a great live experience looks like, and they expect their ticketing experience to live up to it,\u201d Travis said. \u201cWhat I love about these partnerships is that every club has its own personality. We don\u2019t want to turn up with the same playbook everywhere. We want to add something to the experiences fans already love \u2014 from making it easier to get and manage their tickets to surprising fans with upgrades to some of the best seats in the house.\u201d<\/p>\n

THE CLUBS<\/h3>\n
    \n
  • South East Melbourne Phoenix:<\/strong> Official Ticketing Partner<\/strong> and Presenting Partner<\/strong> of Phoenix home Throwdowns<\/strong> against Melbourne United.\n
      \n
    • Also includes the AXS Seat Upgrade<\/strong> at every Phoenix home game, upgrading up to four eligible fans to premium courtside or near-courtside seats.<\/li>\n<\/ul>\n<\/li>\n
    • Melbourne United: Official Ticketing Partner<\/strong> and Official Throwdown Partner<\/strong> for Melbourne United v South East Melbourne Phoenix match-ups.\n
        \n
      • Also the Official Mascot Partner of Swish and Slam<\/strong>, including AXS branding on the mascots\u2019 game-day apparel.<\/li>\n<\/ul>\n<\/li>\n
      • Melbourne Victory: Official Ticketing Partner<\/strong>, with ticketing-category exclusivity<\/strong>, and the AXS Seat Upgrade<\/strong> at every home match \u2014 including upgrades for up to four eligible fans to premium pitch-side seating.\n
          \n
        • Also includes presenting rights to the A-League Men\u2019s Match Day Guide<\/strong>, featuring a dedicated What\u2019s On by AXS section<\/strong>.<\/li>\n<\/ul>\n<\/li>\n
        • Melbourne Vixens: Official Ticketing Partner<\/strong> and Major Partner<\/strong>, with AXS branding on the Vixens playing dress across home and away matches and finals, as well as the team\u2019s media polo,travel jacket and all replica Vixens merchandise\n
            \n
          • Also includes the AXS Seat Upgrade<\/strong> at Vixens matches.<\/li>\n<\/ul>\n<\/li>\n
          • Melbourne Storm: Official Ticketing Partner<\/strong>, with ticketing-category exclusivity for Storm matches at AAMI Park<\/strong>.\n
              \n
            • Presenting partner of Purple Paddock<\/strong>, Storm\u2019s pre-game fan activation zone at selected home games.<\/li>\n
            • AXS Seat Upgrade<\/strong> will also be featured at every Storm home game.<\/li>\n<\/ul>\n<\/li>\n
            • Melbourne Mavericks: Official Ticketing Partner<\/strong>, with AXS branding on player training singlets and the AXS Ticket Upgrade<\/strong> at every Mavericks home game, giving eligible fans the opportunity to upgrade to a VIP or courtside experience.\n
                \n
              • Also includes SEN Netball integration<\/strong>, including AXS branding and verbal credit during commentary, weekly custom AXS What\u2019s On integration and weekly AXS-branded score updates.<\/li>\n<\/ul>\n<\/li>\n
              • Melbourne City FC: Official Ticketing Partner<\/strong> and Premier Partner<\/strong> for the Club\u2019s AAMI Park fixtures, including all A-League Men\u2019s home matches and selected A-League Women\u2019s matches.\n
                  \n
                • Partnership will also include an AXS presence within City Square and the AXS Seat Upgrade<\/strong> to premium seating at home matches, plus co-branded consumer education content.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

                  These new partnerships follow the opening of the new AXS Fan Hub at Melbourne Park, giving fans a dedicated destination for in-person ticketing support within the precinct. Tickets for participating clubs will become available through AXS as their respective seasons and onsales commence.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

                  New partnerships build on AXS\u2019s appointment as Official Ticketing Partner of Melbourne Park, putting the platform at the heart of Melbourne\u2019s year-round sporting calendar across the precinct, including AAMI Park.<\/p>\n","protected":false},"author":4,"featured_media":1819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[40,39,13],"tags":[152,20,18,17,14,155,148,149,16,88,154,65,150,151,153],"class_list":["post-1818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcement","category-news","category-press-release","tag-aami-park","tag-announcement","tag-australia","tag-axs","tag-client","tag-mavericks","tag-melbourne","tag-phoenix","tag-press-release","tag-sports","tag-storm","tag-ticketing","tag-united","tag-victory","tag-vixens"],"_links":{"self":[{"href":"https:\/\/solutions.axs.com\/us\/wp-json\/wp\/v2\/posts\/1818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/solutions.axs.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/solutions.axs.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/solutions.axs.com\/us\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/solutions.axs.com\/us\/wp-json\/wp\/v2\/comments?post=1818"}],"version-history":[{"count":4,"href":"https:\/\/solutions.axs.com\/us\/wp-json\/wp\/v2\/posts\/1818\/revisions"}],"predecessor-version":[{"id":1824,"href":"https:\/\/solutions.axs.com\/us\/wp-json\/wp\/v2\/posts\/1818\/revisions\/1824"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/solutions.axs.com\/us\/wp-json\/wp\/v2\/media\/1819"}],"wp:attachment":[{"href":"https:\/\/solutions.axs.com\/us\/wp-json\/wp\/v2\/media?parent=1818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/solutions.axs.com\/us\/wp-json\/wp\/v2\/categories?post=1818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/solutions.axs.com\/us\/wp-json\/wp\/v2\/tags?post=1818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}