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MALM\u00d6, Sweden<\/strong> \u2014 AXS, a global leader in ticketing technology and services, and Malm\u00f6 Arena today announced a new partnership that will make AXS the Arena\u2019s official ticketing partner beginning January 1, 2027.<\/p>\n The partnership brings AXS\u2019s full suite of ticketing technology and services to one of Sweden\u2019s leading entertainment and sports venues, while establishing a broader collaboration focused on enhancing the fan experience, developing premium and hospitality offerings, increasing revenue opportunities and attracting new events and audiences to Malm\u00f6 Arena.<\/p>\n Located in Sweden\u2019s third-largest city and within easy reach of Copenhagen Airport and Denmark, Malm\u00f6 Arena is one of the region\u2019s premier destinations for live entertainment and sports. The venue welcomes approximately 400,000 ticketed guests across roughly 110 events annually, with capacity for 15,500 guests for concerts and 12,600 for sporting events.<\/p>\n \u201cWe see AXS as the ideal partner for the next chapter of Malm\u00f6 Arena,\u201d said Sasa Vejzovic, CEO of Malm\u00f6 Arena. \u201cThis is about much more than changing ticketing platforms. Together, we want to create the best possible experience for our guests, build new opportunities for the Arena and event organizers, and help Malm\u00f6\u2019s live event landscape continue to grow.\u201d<\/p>\n Through AXS, fans will have a seamless digital experience across the event journey, from purchasing and accessing tickets to upgrades, add-ons and secure resale, all within a single platform. Malm\u00f6 Arena and AXS will also work closely on VIP, premium and hospitality offerings designed to improve the guest experience and create additional value for the venue and its event partners.<\/p>\n The companies will collaborate to attract new events and audiences from across Sweden and neighboring Denmark, further establishing Malm\u00f6 as a destination for major music, sports and entertainment experiences.<\/p>\n \u201cPartnering with Malm\u00f6 Arena is an important milestone for AXS in Sweden and a significant step in our continued expansion across the Nordics,\u201d said Henrik Berndtson, Managing Director, AXS Sweden. \u201cMalm\u00f6 Arena is an exceptional venue with an ambitious vision for its future. We\u2019re excited to bring together our technology, people and expertise to help grow audiences, enhance the fan experience and create new opportunities for the Arena and its partners.\u201d<\/p>\n Malm\u00f6 Arena hosts major national and international entertainment, including Eurovision Song Contest twice (2013 and 2024), Disney On Ice, both World and European Championships in Handball and Floorball and has welcomed artists including Britney Spears, Lady Gaga, Bob Dylan, Rush, Rammstein, Rihanna, Rod Stewart and many more.<\/p>\n AXS will begin powering ticketing for Malm\u00f6 Arena on January 1, 2027.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" AXS to become the official ticketing partner of Malm\u00f6 Arena beginning January 1, 2027MALM\u00d6, Sweden \u2014 AXS, a global leader in ticketing technology and services, and Malm\u00f6 Arena today announced a new partnership that will make AXS the Arena\u2019s official ticketing partner beginning January 1, 2027. The partnership brings AXS\u2019s full suite of ticketing technology […]<\/p>\n","protected":false},"author":4,"featured_media":1859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[40,39,13],"tags":[20,17,161,26,16,122,65],"class_list":["post-1858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcement","category-news","category-press-release","tag-announcement","tag-axs","tag-malmo-arena","tag-partnership","tag-press-release","tag-sweden","tag-ticketing"],"_links":{"self":[{"href":"https:\/\/solutions.axs.com\/us\/wp-json\/wp\/v2\/posts\/1858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/solutions.axs.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/solutions.axs.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/solutions.axs.com\/us\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/solutions.axs.com\/us\/wp-json\/wp\/v2\/comments?post=1858"}],"version-history":[{"count":4,"href":"https:\/\/solutions.axs.com\/us\/wp-json\/wp\/v2\/posts\/1858\/revisions"}],"predecessor-version":[{"id":1864,"href":"https:\/\/solutions.axs.com\/us\/wp-json\/wp\/v2\/posts\/1858\/revisions\/1864"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/solutions.axs.com\/us\/wp-json\/wp\/v2\/media\/1859"}],"wp:attachment":[{"href":"https:\/\/solutions.axs.com\/us\/wp-json\/wp\/v2\/media?parent=1858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/solutions.axs.com\/us\/wp-json\/wp\/v2\/categories?post=1858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/solutions.axs.com\/us\/wp-json\/wp\/v2\/tags?post=1858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}